Friday, July 11, 2008

Fresh Breath for Pakistani Cinema Industry

At-last Pakistan Film Industry got a chance to breath, and breath well। The movie Khulay Aaman Ke Neeche (KAKN) got released after a long period of 6 years. The film is produced and directed by Javed Sheikh, the famous actor of lollywood. The last super hit film made by director producer JAVED SHEIKH was Yeh DIL App ka Huaa which was also a big hit .


First of all talking about the Director/Producer Javed Sheikh. He has become a more popular personality in subcontinent after working in super hit movie of Bollywood “Om Shanti Om” in which he played the role of the father of King Khan. Javed Sheikh is always ranked as a top class actor in Pakistan having the abilities like determination and hard working (which you will not find easily in many Pakistani filmmakers these days). He is also known as an intelligent businessman. That is the reason he got able to make the most expensive film of Pakistan’s film history. Javed Sheikh has smartly worked on marketing strategy of the film, making the largest film posters of KAKN in Pakistani cinema history. The posters are placed all over the big cities of Pakistan like Karachi, Lahore, and Faisal-abad etc. Other then the marketing strategies he is also backed up by Star Cast having acrots like Nadeem (the super star of olden days) saleem sheikh (brother of Javed Sheikh) Humayun Saeed(the leading TV star of Pakistan also playing the lead role in the movie)and Sana(Leading actress) along with Meera and Javed Sheikh himself.



Javed Sheikh









Nadeem








Sana


Coming towards the movie itself, it’s a typical Pakistani love story having emotions, family relations etc। The film is well equipped by music of Late Amjad Boby along with Jeet Ganguly। Technically well made and every shot is is a result of hard work. The film is working exceptionally well on box office getting booked in advance and people are still coming to see the movie. The most interesting thing is that recently released indian movie “Love Story 2050” was even failed to stand against KAKN. Which made the statement correct that if a good Pakistani film is made, Pakistani people will prefer it on any other movie.


The film is being showed in reputable cinemas of Karachi and lahore (where the environment is much better than the cinemas of other cities). And expectations are that this film will give tough time to the next big movie of Pakistan “RAM CHAND PAKISTANI”