3D ANIMATION ! THE GRWOING INDUSTRY IN PAKISTAN

3-D Animation industry is more than a billion Dollar industry all over the world. specially Philippine and Korea are highly preferred countries. But now a days even India and Pakistan are growing immensely. Though India is more advance but is also more expensive then Pakistan. I will not compare Pakistan and India. The reason is i am myself not sure which is more better. These days i have heard that India (Yash Raj Films) is planning a movie with collaboration of PIXAR. But at the same time Pakistan (Post Amazer) has already worked on an international project of 3-D animation on the movie Son of Mask ।

More over Pakistan’s top class animator Mukeem Khan has also worked on international project of FINAL FANTASY। So the good thing is that we have showed that we have the potential to work at and for international market। But over here i will be talking about the local industry.

In the last few years media industry has got a great boom. And so the advertising field too. Lots of animation and quality post production work has at-least brought us at a level where we can easily compete the Asian market. The reason i am not talking about the whole world is that we are still far back in creating concepts. The reason for it is that nearly all the companies when comes too Ad agencies they believe Pakistan is still a country on un-educated people who cant understand the indirect concepts of Ads (I think they are living in the fool’s Heaven)

Coming back towards 3-d animation we have production houses like Post Amazer, Sharp Image and H2O who have really worked well. Pakistan is lucky to have training institute like Arena Multimedia which has some high profiled teachers, And many quality students have come out from this institute. Though the Pakistani animators in general are not experts but the reason for it is that no production house has dared to enter into animated filmmaking, neither we have the best machines available for rendering.

But many animators believe that some day they will launch there own animated movie. Though the speed is slow but after all slow and steady winds the race.