So here is the second part of the article. In the previous article I talked and did analysis of few flop films. Now coming towards the hit films of the last few years. As I have already told that in the last few years there were only few movies which were highly rated before their release so I am doing their analysis only.
The first movie which I will mention about is “MAJAJN” which was directed by Lolly-wood’s most creative filmmaker SYED NOOR. He is also known as the box office king for his super hit movies.Though he has more then 70% of flops on his credit but the reason for it that the investors generally belong to the category of BLACK MONEY MAKERS. I hope you have read the article by the title “vulgarity in Lolly wood movie” on my blog. But the good thing is when ever he gets a chance to make a movie with a sensible producer (which rarely happens) he definitely gives a good film. Coming back to the topic. His film “MAJAJAN” has made the record in Lolly wood by running for 254 weeks in Pakistani Cinema, which is really surprising when we see that we have neighbour like Bolly wood, and the piracy is simply like getting a cup of tea from kitchen. The movie is still on cinemas. The story is a love story but not a typical Pakistani story where a rich guy fells in love with a poor girl. Though the story is like that but it has huge difference because the main theme of the movie was not adopted by any ordinary Pakistani love story but by a SUFI POET of Pakistan “Baba Bhulleh Shah”. And after that from his poetry the complete script was developed by Rukhsana Noor(Syed Noor’s Wife).
The story also has appeal for general public because the movie is made in Punjabi Language (a provincial or regional language of Pakistan). So due to this there was no competition between “MAJAJAN” and Bolly-wood movies. The movie had great performances of superstars like SHAAN and SAIMA and there was a come back of MADIHA SHAH (old female Films Star who was out of industry for a long time).
Generally movies made in URDU language have more competition in Pakistani Cinema Industry as these movies directly compete with Bolly wood (due to the same language. Though there is a little difference but generally URDU and HINDI are nearly same and the people living in both countries understand each other’s language very easily) and it is really hard to survive against them. One thing to remember is that 99 % of the movies pirated from INDIA are in HINDI language not PUNJABI. This is also a major reason due to which the majority films made in Lolly wood are in Punjabi these days, as it reduces the factor of competition. We can also say that PUNJABI MOVIES are made under the rule of “Targeting NICHE MARKET”.
To be continued….
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