The next film of the 3 films which were examined by me was “Zibahkhana” or the English name “Hell’s Ground”. Talking honestly the film does not have anything special..…(surprised by my words?).Well yes the film does not have any charm for those Pakistani audience which have seen movies like Resident Evil, Dawn of the Dead, Wrong Turn etc. The movie is completely a mixture of all these things in the sense that it is a Zombie genre movie where a group of teenagers use a shortcut (just like in the movie Wrong Turn) and then they are standing against zombies. Then the question arises why the movies did well?
Well there are few reasons to it. The most important reason is that Pakistani audience generally do not watch Hollywood movies (or any other movie which is in English Language. Thanks to the low illiteracy rate). There are very few Holly wood films which get released in Pakistan and until now there hasn’t been a movie released of the Zombie genre. So it was something very new for the majority of the people. The filmmaker Omar Ali Khan intelligently mixed the creation of West (Zombie genre) with Pakistani culture and style. More over there was also an addition of a killer in the movie creating more suspense. A killer with a leather mask is a very common phenomena in West but it was something very new in Lolly-Wood. Creating lot of suspense too in the movie along with fear.Being a completely new thing in Pakistan the Zombie type movie “Zibahkhana” did well on box office. Though it didn’t got huge theatrical release in Pakistan due to the Digital format (Pakistan do not have many cinemas with digital projection) but still the movie ran on Rawalpindi Cinema for 10 weeks, which keeping in mind the situation of Lolly-Wood for last few years was a great success. It was also shown at places like LUMS (Lahore University of Management Sciences) which is not only considered the best university of Pakistan and also known as one of the good best universities of ASIA. And majority of the students in the university belong to elite class. Getting a chance to get screened at a place in university like LUMS was itself the answer that YES the movie has something good for Pakistani audience.
The last movie in my list was “Koi Tugh Sa kahan” which was the first attempt of Reema Khan. Well Reema Khan herself is the most popular female celebrity of Pakistan. You can judge her popularity by the fact that she was the first FEMAL FILM STAR of Pakistan’s history who did modeling for PEPSI AD FILM. Before her no FEMALE FILM STAR of Pakistan got a contract for AD Film with PEPSI CO. Her maiden attempt (till now) was near to best in every aspect. The story which is the most important aspect of a movie was good and different (not a typical love story). Special attention was given to music which is again considered important in Pakistani and Indian films. It had a star cast. The good and the most solid reason for the success of the movie was that the story was good, realistic, and different from the normal movies which we normally see in our cinemas and was written keeping in mind market of Pakistan
.Though I believe that there are no formulas for making a successful film but I also believe that keeping in mind the important factors and regular analysis of flop films and hit films help us reducing the risk which is the only way to make a good and HIT film.
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